For W Labs in 2025, I’d suggest Emma Chamberlain, whose relatable, fun vibe and massive influence on Gen Z would be perfect for promoting beauty and wellness products. Dr. Dennis Gross, a dermatologist and skincare expert, would lend credibility to any high-quality skincare lines, especially those focused on innovation or science-backed formulas. Lastly, Chloe Ting, known for her fitness-focused content and wellness brand, would be a great match if W Labs has products that support a healthy, active lifestyle. These influencers can help reach a diverse, engaged audience with authenticity and authority.

Yes, I have experience in both influencer marketing and social media! I’ve worked on projects where I helped brands grow their online presence by creating content, engaging with their audience, and collaborating with influencers. I’ve partnered with influencers for product promotions, sponsored posts, and giveaways, making sure everything feels authentic and aligns with the brand’s voice. I’ve also assisted with content strategy and campaign tracking to measure success.

I’d make it feel super relatable and real—start with a quick unboxing or prep of the product, then film my first sip or bite with an honest, natural reaction. I’d describe the flavors, what stands out, and how it fits into my routine. To keep it fresh, I’d add a fun trend or sound, throw in some quick cuts, and maybe even ask viewers how they would use it or what they think of it. Ending with a call to action like “Tag a friend who needs to try this!” would definitely boost engagement.