I tell stories visually—using clips, angles, and real moments. Images set the mood, videos show the experience, so viewers feel it instead of just watching it.

I’d film a casual “get ready with me” style clip where I take a sip and instantly act refreshed and productive. This would be relatable and a great way to promote products.

To convert social media views into website sales, create clear calls-to-action that guide viewers to your site, like “Shop Now” or “Discover the full collection.” Pair engaging content with exclusive offers, limited-time deals, or links to product pages so viewers have a reason to click and purchase immediately.