To convert social media views into website sales, create clear calls-to-action that guide viewers to your site, like “Shop Now” or “Discover the full collection.” Pair engaging content with exclusive offers, limited-time deals, or links to product pages so viewers have a reason to click and purchase immediately.

Create a Reel that shows a serene, indulgent skincare ritual with soft lighting, close-ups of luxurious textures, and minimalist, elegant visuals. Pair it with calm music and captions that highlight high-quality ingredients and pampering results to make viewers crave the luxury experience.

To describe a scent for viewers focus on emotion, imagery, and relatable experiences rather than just ingredients for example instead of saying “vanilla cinnamon” you could say “a warm cozy aroma that feels like a fresh batch of cookies on a chilly morning.” Use words that evoke mood, memory or setting so people can almost smell in their imagination.