I mainly use CapCut and Premiere Pro — CapCut for short-form, fast-paced videos and Premiere when I need more detailed editing or layering. I also use Canva for layouts or text overlays and Lightroom to keep a consistent color tone across my content

I approach creating video content for a young audience by focusing on authenticity and relatability. I make sure the tone feels natural — not overly polished — and I incorporate trends or sounds that are already popular among that demographic. I also keep videos visually engaging with quick cuts, captions, and storytelling that grabs attention in the first few seconds.

I’d bring humor and energy to hydration content by making it relatable and trend-driven — like using funny “POV” moments (POV: you haven’t had water since 9 a.m. and it shows 💀) or playful reminders with trending audios. I’d show the product in everyday campus chaos — running late to class, post-workout glow-ups, or beach days — keeping it upbeat and memeable. The goal would be to make people laugh and grab their drink, turning hydration into a fun, energizing part of college life.