Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
I love to follow any clothing, jewelry, and makeup brands on Instagram and TikTok. Some of my favorites are Evry Jewels, Hollister, Aeropostale, GARAGE, PacSun, Sephora, Ulta, Lovisa, and Aerie.
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
On my own personal social media page, I created a strategy that focused on creating aesthetic and consistently high-quality content by always interacting with my audience and followers through comments and DMs. I planned to post my content based on what was trending at the time and used my personal analytics to reflect on what content performed the best for me. Creating this strategy allowed me to grow my audience into a community.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
I like to start out by understanding the overall interests of my audience. I tweak my style and tone to match what resonates with the audience I am creating content for. To provide an example, if I am creating content for young college students, I like to create relatable and visually-appealing content like TikToks. If I am creating content to a more broad audience, I will focus my content more on lifestyle and education. No matter what audience I am creating content for, I always ensure that my content remains authentic and high-quality.