H
She/Her/Hers
Hannah
I'm a junior Marketing and Finance double major at UofSC. At school, I'm involved in my sorority and Women in Business council and enjoy running, painting, and traveling! This semester, I'm studying a...
I'm a junior Marketing and Finance double major at UofSC. At school, I'm involved in my sorority and Women in Business council and enjoy running, painting, and traveling! This semester, I'm studying abroad in Barcelona.
About Me
University of South Carolina
Chicago, IL, USA
Skills
Data analysis
Communication
Project management
Interests
Writing
Travel
Reading
Interview Questions
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Influencer marketing/small creators in the 16-25 market. I think this app has a lot of potential with that age demographic specifically, especially as young people are increasingly "bored" of more traditional social media platforms. Utilizing short form content and advertising (videos/hyperlinks/Instagram stories/TikToks) is a strong plan to bring attention to the app.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I think highlighting the social aspect of this app. Like a finsta/photo dump account but of your actual life. Focusing on the causal and fun aspect of sharing. Creatively, I think reels/collages of content would do well.