I would engage an audience by creating approachable, low-pressure interactions that fit naturally into students’ daily routines. On a busy campus like Iowa State, students are more likely to try a product when it’s convenient. I would start by offering Barebells products in high-traffic areas such as outside lecture halls, on Central Campus, or during study sessions, using the product itself as a conversation starter. I would also connect Barebells to something students already care about. For example, staying energized, focused, and fueled throughout long days of classes and activities. By sharing my own experience as a student who relies on quick, high-protein options, I can speak authentically about why Barebells fits into a college lifestyle. Whether it’s bringing bars to study groups, sorority meetings, or casual hangouts, I would create moments where students can try the product in a relaxed, social setting. My goal would be to make trying Barebells feel natural, helpful, and memorable, while building positive associations through genuine peer engagement!

I feel that I would be a great fit as a Barebells Brand Ambassador because, as a college student, it can be challenging to consistently get enough protein to stay energized and focused throughout the day. Between classes, studying, and campus involvement, students are constantly on the go and often overlook nutrition. At Iowa State, we don’t often have brands actively promoting their products on campus, which creates a unique opportunity for Barebells to stand out. By sharing Barebells with fellow students, I would help introduce a convenient, high-protein option that supports both physical energy and mental focus while building genuine connections within the campus community.