The quality and timeliness of the content is not the issue. He is using a high-res camera, good lighting, and positing consistently. I believe Charlie's content needs a more cohesive aesthetic. For instance, he needs more appealing, eye-catching cover pages/stills to make his feed more fluid. In addition, Charlie needs to show that there are more people creating content to market his platform (rather than himself) to demonstrate that other people are endorsing it as a technology. He could also be using hashtags and music more strategically to gain a wider scope of viewers.

Content creation for a budding AI start-up like Adaptive must hinge on positioning itself as a beginner-friendly, non-technical platform. Despite adaptive being a complex, nuanced technology, we must break down its functionality into digestible, easy-to-follow steps that appeal to multiple age demographics looking to design apps. The goal is for users to embrace this new technology rather than be intimidated, ultimately conditioning individuals who do not possess the technical skills to code with the resources to succeed. The messaging must center around adaptive being a platform that bridges the gap between an entrepreneur's pipe dreams and what is achievable in reality.

Between early morning practices and 9 AM classes as a Division 1 student-athlete at Princeton University, self-care seems like a luxury. I would be able to capture content during these in-between moments -- coming off of the track for a workout, the trail for a long run, or the gym for a lift or bike session. I can show how busy bodies need OffCourt's products to enhance their lifestyle and hygiene by offering quick, high-quality intervention for optimal skincare health.