My process for creating engaging digital content starts with identifying a clear goal — whether it’s showcasing a product, telling a story, or starting a conversation. From there, I focus on three key elements: hook, value, and authenticity.

1. Concept & Hook: I start by brainstorming a concept based on either personal experience, a trending topic, or something I know my audience is interested in. Then I write a hook that grabs attention in the first 1–2 seconds — something relatable, surprising, or visually striking.

2. Filming & Visuals: I plan the visuals with a focus on lighting, framing, and movement — drawing from my modeling background to make sure the content feels elevated but real. I aim for clean, aesthetic shots that feel scroll-stopping without being overproduced.

3. Editing & Captions: I keep the editing tight and fast-paced to match current platform trends, and I pair the visuals with either a trending sound or voiceover. I also write a caption that adds value — whether it’s a tip, personal story, or call to action — and include relevant keywords or hashtags.

   Throughout, I stay focused on connection over perfection — content that’s honest and helpful always performs better than something that just looks good.

I stay updated on social media trends by being an active, intentional user. I regularly scroll platforms like TikTok and Instagram not just for entertainment, but to study what’s trending — sounds, editing styles, hooks, and content formats. I also follow creators, social media managers, and trend forecasters who share updates and insights. Beyond that, I pay attention to:

• The explore page and For You Page to spot repeated patterns.

• Trending audio and hashtags.

• Brand campaigns or influencer content that’s performing well.

• I also like to save content that inspires me or performs well, so I can analyze what made it work.

  Staying in tune with both the creative and strategic side helps me adapt quickly and keep my content fresh.

Yes, so many!