She Biology Skincare
Content Creator
How do you create FOMO and social proof?
I think the most effective way to create both FOMO and social proof simultaneously is to recruit mid-tier influencers to promote the product worked into their usual content. It is more subtle and more effective, generating the feeling that a person of authority stands behind the product, while maintaining that they are relatable enough that the viewer can also achieve it.
She Biology Skincare
Content Creator
If a customer left a negative review how would you respond?
Hi, Customer! I'm so sorry to hear you've had a negative experience with our product. I would love to chat with you over email about what the problem was and how we could assist at solving it!
Plein Air Social
Content Strategist/Creator
After doing some research on the PLEIN AIR SOCIAL brand, what is one content idea you have for the Tiktok page? How will you make that content idea stand out?
As an adventure girl myself, I find myself constantly looking for gear and clothing recommendations from other adventure girls. It would be consistent with PLEIN AIR SOCIAL to do a fast-paced gear-try on and brief review. This idea would stand out if A) it used a trending sound, B) was edited to be concise, C) was made into a 3 or 4 part series with different girls of different body types, or who focus on different areas of outdoor expertise (i.e. rock climber, hiker, skier, etc.).