I am an experiences video editor and have a good background in publicizing work, so I want to be more involved with those works in the real world applications

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First, I’d start with the audience, not the influencer. Kiid AI is probably targeting kids + parents + maybe educators, so I’d look for creators whose followers actually match that. Like parenting creators, student productivity accounts, or even younger tech creators who explain things simply. Then I’d focus more on engagement over size. Someone with 20k followers but real comments and conversations is way more valuable than someone with 500k and no interaction. I’d literally scroll their comments to see if people trust them or just spam emojis. Next, I’d look at content style. If Kiid AI is about making AI easy or useful, the influencer has to already explain things clearly and naturally. If they’re forcing content or just doing trends, it won’t convert. I’d also check for authenticity. Like, have they promoted apps before? Did it feel real or just like a paid ad? If their audience is used to trusting their recommendations, that’s a big win. Finally, I’d test small first—send the product to a few micro influencers, see what actually performs, and then double down on what works instead of guessing. Basically, I wouldn’t chase big names. I’d chase trust + relevance, because that’s what actually drives people to try something like Kiid AI