POV-style storytelling is a current TikTok trend TONYMOLY should definitely lean into. It’s emotional, relatable, and perfect for skincare — especially when you don’t want to show your face. The format lets the viewer imagine themselves in the moment, which builds trust and connection. For example: “POV: You finally found a toner that doesn’t betray your skin barrier.” “POV: Your 10-minute self-care break starts with TONYMOLY masks and lo-fi beats.” It’s the kind of content that feels authentic, performs well with trending audio, and fits TONYMOLY’s fun, skincare-forward vibe. Plus, it gives space to highlight textures, routines, and results — all without needing influencer-style face time. Just good content and good skin.

Yes! I worked with a skincare brand called The Dermaceuticals, where I helped build their visual identity from the ground up. I created product photography, designed a cohesive Instagram grid, and wrote packaging copy and taglines that matched the brand’s vibe. Even without showing my face, I used hands-only shots, natural light, and trend-aware layouts to highlight product texture and usability. The result? Their early posts saw consistent engagement increases, and the brand started getting organic DMs and shares — proof that scroll-stopping visuals and clear messaging work.

I’d focus on creating aesthetic, hands-only videos and flat lays that highlight the textures, packaging, and application of TONYMOLY products. Think ASMR-style clips, ingredient breakdowns, mini routines, and before/after shots — all edited to match trending audio and visual styles. I’d also use captions, voiceovers, and engaging visuals to tell the product story without needing to show my face. To boost engagement, I’d ask fun skincare polls, do “which product are you?” games, or share mini reviews through stories and posts — keeping it interactive, personal, and brand-aligned.