For LBJ Magnum, I’d focus on TikTok trends that align with the brand’s bold, confident, and modern personality, while maintaining a sense of sophistication. Trends that perform well for this type of brand typically balance visual impact with subtle humor or lifestyle appeal. Some examples include: POV or “Day in the Life” trends that showcase the brand in real-life moments, emphasizing authenticity and aspiration. Sound-driven transitions that highlight design, performance, or craftsmanship — perfect for short, high-impact visuals. Behind-the-scenes or transformation videos that build transparency and trust while reinforcing the brand’s attention to detail. Clever, minimalist meme trends that communicate confidence and culture-savviness without feeling overproduced. Ultimately, the goal is to select trends that enhance LBJ Magnum’s strong brand voice — powerful, stylish, and self-assured — while still feeling native to the TikTok platform.

I think keeping content engaging and authentic comes down to staying real and consistent. Even if I’m just posting pre-made content, I pay attention to timing, trends, and tone making sure captions, hashtags, or sounds still feel current and natural for the platform. I also scroll and interact daily to understand what people are responding to and what feels genuine, not forced. The goal is to make each post feel like it belongs in someone’s feed, not like an ad while still keeping the brand’s personality front and center.

optimize videos by tailoring them to how people actually use each platform. On TikTok and Reels, I focus on quick hooks, trending sounds, and vertical framing that grabs attention within the first few seconds. For YouTube Shorts, I keep the pacing fast but add slightly more context or storytelling. On LinkedIn or Instagram, I prioritize clean visuals, on-screen text for muted viewing, and captions that align with the brand’s tone. Across all platforms, I pay attention to format, timing, and audience behavior — making sure the video feels native to where it’s posted, not like it was copied from somewhere else.