I’ve only ever shopped on there & did some reviews

Although I haven't worked in a traditional retail environment, my experience in a recreational setting and through various internships has given me a unique perspective on engaging with consumers. In those settings, I often interacted with people by promoting merchandise, whether it was through handing out free samples or giving away branded items. This allowed me to engage with consumers on a personal level, listen to their needs, and offer them something valuable in return. I’ve learned the importance of creating a positive, approachable atmosphere where people feel comfortable asking questions and interacting with the brand. Even though I haven’t worked in a high-volume retail space, I’m familiar with the process of introducing products, explaining their benefits, and encouraging customers to try them. Through my internships, I also saw how giving out merchandise can build brand recognition and foster a sense of loyalty among consumers, which I’m excited to bring into a professional retail setting.

As a college student involved in various BIPOC organizations and with a family that loves coconut water, I’d approach promoting CoAqua by sharing my personal experience with the brand and emphasizing its authenticity. I’d highlight how CoAqua fits into my busy student life by keeping me hydrated and energized during long study sessions, while also aligning with values that resonate with my community—sustainability and supporting ethical farming practices. In my BIPOC student groups, I’d share how CoAqua supports coconut farmers and empowers local communities, while also using eco-friendly packaging. I’d also use social media to post about the brand, showcasing it as a healthy, refreshing option for my peers and family, while encouraging them to try it for themselves. Lastly, I’d consider hosting events or challenges, like a "CoAqua Hydration Challenge" on campus, to create engagement and spread the word about the brand in an interactive, community-driven way.