I prefer TikTok and Lemon8 because they reward discovery and storytelling rather than polish alone. TikTok is especially effective for product promotion because it’s where people go to find things, whether that’s “Walmart finds,” dorm upgrades, or everyday habits. Its algorithm allows products to perform based on relevance and relatability, not just follower count. Overall, it is ideal for showing first impressions, daily use, and honest reactions, which builds trust quickly.

Lemon8 complements TikTok by offering a more intentional, lifestyle-driven space where products can live longer. It’s well-suited for aesthetic breakdowns, routines, and “before and after” content that helps viewers visualize how a product fits into their space or daily life. Together, TikTok creates the initial spark, while Lemon8 reinforces the product as part of a consistent lifestyle, making the promotion feel original rather than repetitive.

For a retail brand, content stands out when it’s built around discovery, not promotion. People don’t scroll TikTok looking to be sold to; they stop when something feels relatable, useful, or slightly unexpected. I’d focus on content that mirrors how someone actually encounters the product: seeing it in-store, being skeptical, trying it at home, and then quietly making it part of their routine. For a brand like Scent Match, I’d lean into contrast and habit-building. “Smells expensive but isn’t” works best when viewers can see the upgrade (Ex: showing a basic dorm or apartment setup, then cutting to the same space elevated through scent, without overexplaining). In-store content would feel candid and reaction-based rather than staged, because Walmart finds perform best when they feel accidental, not planned. I’d also structure content as a series rather than one-off posts: first discovery, first use, daily resets, and finally the in-store reaction after launch. That consistency builds familiarity and trust, especially for retail products that people want to justify buying in-person. Overall, I focus on making the product feel like a small, smart lifestyle upgrade, something that naturally fits into someone’s everyday life, not something they’re being convinced to try.

Yes, I have a digital portfolio that includes selected work reflecting my approach to social media, branding, and strategic thinking. My FBLA Intro to Social Media Strategy presentation highlights my understanding of platform-specific content, including post timing, content formats, and performance metrics, supported by mock Instagram and TikTok posts with strategic rationale. The startup pitch presentation demonstrates my ability to apply marketing strategy within a broader business model and brand vision. While these projects were completed in academic and competitive settings, they reflect how I approach real-world marketing and influencer strategy.