Create Tension or Conflict

Ask a directly question

Start with a pattern interrupt—something unexpected that stops the scroll. In the first 1–3 seconds, I’d combine a bold visual with a curiosity-driven hook, like:A surprising statement: “You’re doing this wrong…”Or a strong visual moment: a quick transformation, mistake, or eye-catching actionPair that with large on-screen text (since many watch without sound) and a fast cut or motion to create energy immediately.Then I’d quickly signal value: what the viewer will gain if they keep watching (e.g., “Here’s how to fix it in 10 seconds”).In short: interrupt → hook curiosity → promise value → keep pacing fast.

No