I primarily use Photoshop and Canva, depending on the type of asset and speed required.Photoshop is my go-to for more detailed, high-control design work, especially product-focused visuals like Amazon listing images, infographics, and A+ content. It allows for precise control over hierarchy, image composition, and retouching, which is important when designing assets that need to clearly communicate product value and stand out in competitive marketplaces.Canva is my preferred tool for faster-turnaround marketing assets and campaign materials, especially when working within established brand templates. It’s efficient for maintaining consistency across teams and quickly iterating on variations for social media or promotional content.I also use platform-specific tools and guidelines (such as Amazon A+ content structure and storefront requirements) to ensure that the designs are not just visually strong, but also optimized for performance and conversion within the channel they’re being used in.

I’ve worked across both marketing and brand management roles where a large part of my responsibility involved creating and optimizing visual content for campaigns and product presentation.At Hightainment Corporation, I owned end-to-end Amazon storefront strategy, including the development of A+ content and visual assets designed to improve product storytelling and conversion. I also supported A/B testing of brand campaigns, which helped drive a 15–20% increase in engagement and a 30% lift in sales and conversions. A key part of that work involved designing and refining graphics that clearly communicated product value in a competitive marketplace.In addition, I’ve supported marketing and media teams in creating branded assets for campaigns, translating brand voice into visual content, and ensuring consistency across digital and physical touchpoints. My experience also includes building campaign visuals for ambassador programs and community activations, where clarity and engagement were critical.Overall, my work has centered on combining marketing strategy with visual design, especially in contexts where graphics directly impact consumer understanding and purchase behavior, such as Amazon listings and digital storefronts.

If your hook doesn’t create instant curiosity or tension, Gen Z scrolls past, so the goal is to make people pause and think “wait… what?” within the first 1–2 seconds. For Dirty Pop, the product itself is the hook because “protein soda” sounds contradictory, so I’d lean into that with opening lines like “this makes no sense but…” or “I replaced my protein shake with this for a week.” Visual hooks matter just as much, cracking open a can, a dramatic first sip reaction, or quick-cut comparisons like soda vs. protein shake can immediately pull people in. I’d also use formats that naturally perform well, like POVs, mini-challenges, or bold claims that invite skepticism, because that tension drives people to keep watching.To tell the story better, I’d shift away from explaining the product and instead show how it fits into real moments and identities. Gen Z connects more with lifestyle and feeling than features, so the story should be: this is for people who want something fun but still care about what they’re putting in their body. That can come through in quick, repeatable content series, like “Dirty Pop swaps” (replacing sugary drinks), “gym-to-soda pipeline,” or “unexpected protein moments”, that build familiarity over time. I’d also make the audience part of the story by featuring real reactions, reposting user content, and turning comments into content. The stronger the loop between brand and audience, the more the product feels like a movement rather than just something being advertised.