I am a member of Alpha Omicron Pi sorority where I am actively on leadership and I am also general members of Spartan Ski Club and Driving Range club.

To promote Vita Coco on campus, I would create engaging, authentic experiences that resonate with students’ lifestyles. Setting up sampling stations at busy campus spots like the gym or student union would give students a chance to try the product firsthand while learning about its natural hydration benefits. Partnering with fitness clubs and wellness groups to sponsor events and provide Vita Coco during workouts would position the brand as the go-to healthy drink. Social media challenges and giveaways featuring fun ways to enjoy Vita Coco can boost online buzz and campus-wide participation. Additionally, emphasizing the brand’s commitment to sustainability through collaborations with environmental groups would align with students’ values. Hosting pop-up study breaks during finals week would offer a refreshing way to relieve stress and create positive brand associations. Overall, combining in-person engagement with digital outreach would effectively build Vita Coco’s presence and appeal on campus.

404