I measure the success of my content by looking at both engagement and impact. I track metrics like reach, impressions, likes, comments, shares, and saves to understand how well the content is resonating. I also pay close attention to audience behavior—such as click-throughs, responses, and conversations sparked by the content—to gauge authenticity and connection. When possible, I evaluate performance against the original goal of the content, whether that’s driving awareness, encouraging product trials, or prompting action. Feedback and trends over time help me refine my strategy and continuously improve future content.

Content that resonates most with young audiences feels authentic, relatable, and visually engaging. Short-form video performs especially well because it captures attention quickly and allows brands to show real moments rather than polished ads. Young audiences respond to content that tells a story, reflects real lifestyles, and feels community-driven—such as behind-the-scenes clips, day-in-the-life videos, and user-generated content. They also value humor, honesty, and brands that participate in trends in a way that feels natural and on-brand. Overall, content that feels human, interactive, and genuine tends to build the strongest connection and trust.

I would engage an audience to try Barebells products by creating experiences that feel fun, approachable, and relevant to their lifestyle. This could include hosting sampling events at high-traffic areas like gyms, campus quads, or student events, and pairing the product with relatable conversations about fitness, busy schedules, and fueling on the go. On social media, I’d create short-form content showing how Barebells fits into my daily routine—pre-workout, post-class, or as a quick snack—while encouraging others to share their own experiences. By combining in-person engagement with authentic, lifestyle-driven content, I’d make trying Barebells feel natural and exciting rather than promotional.