If I were hired to build out a content plan for Deep Blue, I would start by immersing myself in the brand’s mission of sustainability and ocean conservation to make sure the messaging feels authentic and consistent. From there, I would map out content pillars that highlight product features, showcase impact through the plastic removal initiative, and celebrate community stories of people living more sustainably. I would balance educational posts about the environment with lifestyle content that shows how Deep Blue’s streetwear fits into everyday life, making it both aspirational and relatable. To keep engagement strong, I would incorporate interactive elements like styling challenges, behind-the-scenes videos, and student-driven features that encourage user-generated content. Finally, I would organize this into a monthly calendar that ensures variety, consistency, and alignment with cultural moments such as Earth Day or back-to-school, helping the brand stay visible while building a loyal and engaged community.

I think building consistent community engagement is more important because it creates lasting connections and brand loyalty. Going viral can bring quick attention, but it is usually temporary and does not guarantee that people will stay connected to the brand. Community engagement keeps people invested by fostering trust, dialogue, and authentic relationships. When a brand consistently shows up for its audience and creates meaningful interactions, it builds a strong foundation that sustains growth over time while also increasing the chances that content will go viral in a way that truly benefits the brand.

I’d get creative with product giveaways by pairing them with moments that already bring students together. For example, I could hand out MaryRuth’s gummies in small branded grab-and-go bags at the library during finals week, set up a hydration station outside the gym with samples and water bottles, or share them at campus club fairs with fun stickers or wellness tips tucked inside. Another idea would be to create a “study survival kit” that includes MaryRuth’s products along with snacks and highlighters, making the sampling both useful and memorable. I am comfortable approaching new people and starting conversations, and my experience as a campus ambassador and marketing intern has prepared me to make interactions feel natural, welcoming, and engaging.