I go to GWU, and one important thing I have learned about campus life here is that we do not have the typical party seen that a lot of other colleges have. Much of what we do is not on campus (like at frats or dorms), but at 18+ clubs and other establishments throughout DC. This leads to big groups of friends getting together before going out. I am always a part of these groups and love to take pictures throughout the night. I think I could be very helpful to Lapse because many of my friends bring disposable cameras out to clubs, and end up loosing them before they can get the film developed. Bringing Lapse into our group would be beneficial not only to you, but to us!

I really like spotifys simple billboard marketing campaign. It has relatable quotes, and artists that everybody loves. They are simple and bright, and definitely catch peoples attention. I think that they are very appealing to Gen Z but also do not go completely over the older generations heads.