I’ve worked for FiloFax UK as a content intern for the past 10 months, with their TikTok account growing by over 250%. In addition, on my personal account, I have worked with Prada Beauty, Wear Felicity, Nunoo Bags, and Ryl Tea. I think that the most important aspect of these collaborations has been actually enjoying the products I’ve received, and being a friendly and knowledgeable creator.

As a former sales representative for Crunch Fitness and a Pilates studio, I learned that selling—whether it’s a membership, a pair of Pilates socks, or a protein shake—starts with being a person. Being friendly and amicable is the first step to a sale, because then it makes the customer feel like you are genuinely just recommending them something. I have used this on social media as well, through my job creating content for Filofax UK and various PR collaborations (including Prada Beauty).

My process is usually straightforward; I either create in the TikTok app, if it’s a trend, or I use CapCut to put together clips. Inspiration usually comes to me from other people or the world around me, but when I am struggling it really helps to look at TikTok’s “creator search insights” option.