By hosting themed "get ready with me" sampling events both on and off campus. On campus, I'd organize pop in beauty events in sorority house or residence halls before game days, formals, or campus events. Off campus, I'd host a "ColourPop pop up" during busy hours! I'd team up with friends to set up at popular hangout spots and hand out samples. Encouraging people to try out their samples and make sure to tag ColourPop!!

I would engage my audience by creating relatable, interactive content that shows how ColourPop fits into everyday college and sorority life! I'd share quick get ready with me content for events, formals, and game days, while using polls or Q&As to encourage engagement. On campus, I'd promote ColourPop through genuine word of mouth, hosting sorority beauty events or groups get ready nights where members can try ColourPop. I could also have a sampling event on the quad for any college student to come and try ColourPop products!!

I love colourpop because the stand for inclusivity, creativity, and making high quality, cruelty free makeup affordable and accessible. The brand celebrates individuality which is something I truly value!! Colourpop makes beauty feel fun, instead of intimidating!