One major reason most brand content gets ignored is because it’s too generic and sales-focused, lacking genuine connection or value for the audience. In today’s crowded digital landscape, people aren’t just looking for products — they crave stories, authenticity, and content that speaks directly to their needs and emotions. To stand out, brands need to shift from broadcasting messages to having conversations. This means creating content that answers real questions, solves specific problems, or entertains in a way that aligns with the brand’s personality. When content feels personal and purposeful, it not only grabs attention but also builds trust and loyalty. I specialize in crafting that kind of magnetic content — combining storytelling with strategic insight to help brands break through the noise and make meaningful connections with their audience.

I’ve used AI tools like ChatGPT and Notion AI extensively to streamline my writing, brainstorming, and editing processes. For example: Brainstorming: When starting a new project or campaign, I use ChatGPT to generate fresh ideas and angles based on a few keywords or themes I provide. This helps me overcome creative blocks and expand my concepts quickly. Writing: I draft blog posts, social media captions, or video scripts by first outlining the structure, then asking ChatGPT to help fill in content or suggest catchy phrases and calls to action. It’s a great way to speed up the writing while keeping it engaging. Editing: I use Notion AI and ChatGPT to review and polish drafts, checking for grammar, tone, and clarity. For instance, I ask the AI to make the text more concise, add a friendly or professional tone, or rewrite sentences for better flow. These tools don’t replace my creativity but act as smart assistants that save time and help me deliver higher-quality content faster.

To engage an audience with art, I would focus on creating an emotional connection and building a visual identity that people recognize and remember. I’d showcase not just the finished pieces, but also the behind-the-scenes process — sketches, time-lapses, workspaces, and inspiration. People love seeing how art is made; it makes them feel involved. I’d also use storytelling captions that give meaning or context to each piece — what inspired it, what mood it captures, or what message it holds. This helps turn a visual into a personal experience. To boost engagement, I’d mix in interactive content like polls (e.g. “Which color palette do you prefer?”), Q&As, or even “Draw this in your style” challenges. Collaborating with other artists or sharing community work can also help build a sense of belonging. Most importantly, I’d stay consistent with posting, reply to comments thoughtfully, and experiment with formats like Reels and carousels to see what resonates most with the audience.