Interview Questions
SkinnyDipped
Retail Focused UGC

Do you live near a walmart?
Yes, I do live near a Walmart.
SkinnyDipped
Retail Focused UGC

How do you hook viewers in the first 3 seconds of a retail video?
I hook viewers in the first 3 seconds by leading with instant value and curiosity, not a logo or intro. I usually start with: A bold, relatable statement: “This is the only snack I actually finish.” “Don’t buy this flavor unless you like ___.” A quick visual payoff: grabbing the product off the shelf, breaking it open, or the first bite. A clear promise: letting viewers know exactly what they’ll get if they keep watching (best flavor, honest opinion, or what to skip). For retail videos especially, I avoid slow pans or talking first. I show the product in action immediately and pair it with a line that feels honest and conversational. That combination stops the scroll and makes viewers want to stay.
SkinnyDipped
Retail Focused UGC

How would you create engaging retail content ?
Retail-Focused UGC for SkinnyDipped I’d create engaging retail content by making in-store discovery feel relatable, helpful, and crave-worthy, not overly polished. 1. In-Store “What I’m Grabbing” POV I’d film quick, first-person clips in-store: “Which SkinnyDipped flavor I always restock” Shelf callouts like “this one surprised me” or “perfect sweet-but-not-too-sweet snack” Showing price, packaging, and where to find it in the aisle This makes the content feel like a genuine recommendation from a friend. 2. Decision-Helping Content I’d help shoppers choose: “Best SkinnyDipped flavors if you like sweet vs salty” “Which SkinnyDipped snacks I keep in my bag for long days” Honest reactions after the first bite This kind of content drives saves and repeat views because it reduces choice fatigue. 3. Real-Life Use Cases (Beyond the Shelf) I’d immediately connect the product to everyday moments: Study snack / workday pick-me-up Tossing it in a backpack or tote Late-night craving swaps Showing the transition from store → real life makes the purchase feel intentional. 4. Texture & Taste ASMR Moments Short clips highlighting: The crunch Chocolate coating Inside texture These sensory details perform especially well for snack brands in retail UGC. 5. Simple, Natural CTAs “Save this for your next Target run” “Comment your favorite flavor” “Tag someone who needs better snacks”






