If I were in charge of Hayati’s socials for one week, I’d focus on creating authentic, relatable content that highlights the brand’s lifestyle and products. I’d start by analyzing past engagement to identify top-performing posts, then create a mix of UGC-style videos, short tutorials, and behind-the-scenes clips tailored for Instagram and TikTok trends. I’d also leverage trending sounds, hashtags, and storytelling captions to boost reach, and track performance daily to optimize content in real-time—ensuring each post drives engagement and brand visibility.

I really enjoy creators like Ali Abdaal for his clear, valuable content, and Tabitha Brown for her authentic and engaging storytelling. They inspire me to create content that is both useful and relatable.

I really admire Glossier for their social presence. They excel at creating authentic, community-driven content where real users and creators share their experiences, making the brand feel relatable and trustworthy.