To make Saint James Tea a recognizable and loved brand on campus, I’d focus on creating buzz through student-centered marketing.

-Host tea tasting events: organize small pop-ups where students can try different blends, and collabing with different sports teams and clubs would widen the reach.

-Social media content: Use my tiktok to create fun content—like “study vibes with St. James Tea” or “pre-practice fuel.” Tagging the brand would encouraging friends to join in

I’d use my love for social media creations and photography to show how St. James tea fits into my life as a student-athlete. I’d make fun videos highlighting my favorite blends—like a calming tea for post-practice recovery or an energizing cup for early mornings. For Amazon, I’d focus on the convenience with quick unboxing videos, while promoting local stores by capturing in-person shopping moments. It’s all about connecting with other students, showing how St. James tea could make busy days a little easier and more enjoyable.

I would creatively introduce Saint James to my campus by hosting small events to promote the teas, such as floor giveaways, or set up a booth at my weekly team meetings! Being involved as a student-athlete as well as in clubs on campus definitely widens my reach and influence to promote products!