I organized an on-campus pop-up event to engage college students with a brand. The strategy included free branded merchandise, interactive games, and social media contests requiring students to tag the brand. This not only increased immediate visibility but also drove lasting engagement online. The event saw high participation, boosted brand awareness, and resulted in a noticeable spike in social media followers and interactions.

To build relationships with college sororities, I’d focus on collaboration and mutual benefit. I’d start by researching sororities that align with the brand’s values and mission. Then, I’d reach out with personalized proposals for partnerships, like hosting events, sponsoring philanthropy efforts, or providing branded items for recruitment and social activities. Engaging directly with sorority leaders and members through social media and on-campus events would help build trust and brand awareness. Consistent communication and creative ideas would ensure the relationship grows over time.

Yes, I set up a TikTok account for my dad's business to increase brand visibility and connect with a younger audience. I started by creating a profile that reflected the brand's identity with a catchy bio, logo, and links. Then, I researched trending sounds and hashtags in the industry to craft short, engaging videos showcasing products, behind-the-scenes moments, and customer stories. I focused on creating authentic, relatable content that aligned with TikTok's casual, creative vibe. Through consistent posting and engaging with followers, the account gained traction and brought in new customers.