My approach to managing multiple creator relationships starts with getting to know each creator individually and understanding the kind of person they are so I can communicate with them in the best and most comfortable way possible. I think strong relationships are important when working with creators, so I focus on being organized, responsive, and adaptable to different communication styles. I also make sure communication stays clear and efficient across whatever communication or project management platforms work best, whether that’s email, text, or calls, while keeping track of deadlines, updates, and ongoing collaborations.

I stay up to date with TikTok trends and creator communities by spending time on the app and paying attention to what top creators are posting. I like keeping track of trending audios, sounds, editing styles, and content formats, while also seeing how different creators make trends fit their own audiences and personalities. I also pay attention to engagement in comment sections and how online communities react to certain trends so I can better understand what content feels authentic and relevant in the moment.

I love trying new coffee blends and shops to find a perfectly smooth cup with deep, rich flavors that really stand out.