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I’ve created content for both TikTok and Instagram that focuses on grabbing attention quickly and keeping it engaging throughout. I pay attention to trends, sounds, and what’s currently performing well, anf can make sure it still fits the brand’s vibe.

I’d keep it simple and not overly scientific, so it still feels easy to understand. I’d explain that hair growth products mainly work by helping your scalp stay healthy and keeping your hair in the growth phase longer, which is what actually leads to thicker, fuller hair over time. Instead of just listing ingredients, I’d talk about what they’re doing like increasing blood flow to the scalp, strengthening the hair at the root, and helping reduce shedding. I think that makes it feel more real and less like a sales pitch.