I’ve been creating short-form content for a while now, so I’ve learned what makes people stop scrolling and actually watch. I’ve done a few unboxings and product reactions, so I understand how to balance personality with showcasing the actual item.

I keep my content authentic by talking the same way I would to my friends. If I’m excited, you can tell. If something’s weird or funny, I’ll say it. People can tell when you’re being real versus trying to perform, and that’s what keeps them watching and commenting.

What gets me excited about reaction videos for collectibles is how fun and nostalgic it is. You never know what someone’s about to pull or show off, and that surprise factor makes people want to watch, comment, and DM their own stories.