I prefer a work environment with more freedom and flexibility, as it allows me to be creative, take initiative, and experiment with new ideas. I’m comfortable navigating ambiguity and using data and feedback to guide my decisions while iterating quickly. At the same time, I value clear goals and expectations to ensure my work aligns with the overall strategy.

I would look up that specific niche as a hashtag or directly in the search bar on TikTok, starting there because it’s the fastest-moving platform for identifying emerging trends and viral formats. I’d analyze top-performing videos to identify patterns in hooks, structure, sounds, and editing styles, while also reading comments to understand what resonates with the audience. Then, I’d adapt those insights into brand-specific concepts.

My work includes creating articles and social posts for SLAM Magazine, as well as developing social content for Conagra Brands. I’ve also produced high-performing short-form videos, growing my TikTok to over 5,000 followers and generating more than 2 million likes, along with creating user-generated content for brands like As I Am. Additionally, as Print Editor-in-Chief of BlackBoard Magazine, I’ve led content planning and editing while using analytics to inform strategy and drive engagement.