As Editor-in-Chief of BlackBoard, Northwestern’s Black interest magazine, I often lead conversations around complex and nuanced cultural topics. One issue we produced focused on the intersection of Black identity and mental health, which required sensitivity, deep research, and collaboration with writers who had lived experience or academic insight. To ensure authenticity, I prioritized diverse voices, worked closely with contributors on tone and framing, and held space for community feedback throughout the editing process—resulting in a feature that resonated deeply with our readers and sparked meaningful campus dialogue.

During my internship at SLAM, I was assigned to assist my manager in giving UConn commit KK Arnold a tour of the studio before her shoot. While that was supposed to be the extent of my role, I saw an opportunity to create content and asked if I could film a quick TikTok with her. The video ended up performing well, gaining over a thousand likes and strong engagement, and the social team even posted it to SLAM’s main accounts—leading to more opportunities for me to contribute content ideas for future shoots. I was motivated by how rare that access was and wanted to create something that fans could connect with in the moment.

To market New Brew’s non-alcoholic beverages, I’d focus on positioning it as the go-to drink for health-conscious, social consumers seeking flavorful alternatives. The campaign would include TikTok and Instagram Reels featuring creators enjoying New Brew in everyday moments, paired with influencer partnerships, mocktail recipes, and user-generated content challenges. Email marketing, paid ads, and SEO-optimized blog content would round out the strategy to drive traffic and conversions.