Haajarah
26. Student. Figuring it out in real time. 📖 Documenting the raw side of college life, gym, and why it’s never too late to start. Building a community for the girls who are carving their own path.
Endorsements
UGC Creator
About Me
San Francisco State University, Lam Family College of Business
Marketing
Class of 05/2027
San Francisco, CA, USA
Skills
Interests
Brands I Follow
Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
what are some great ideas to hook social media users into watching our content? how do we tell the story better?
Coachella just passed, before the festival i would've made content that aligned with the aesthetics of coachella grounds and dessert incorporating a CTA to stock up for the festival, making it a festival must have.
Telling the story better would be to align yourselves more with the aesthetics many consumers themselves are familiar with, but adding you brands own unique twist to it.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
What social media metric do you prioritize and why? how do you get protein soda to go viral?
The key metric is brans awareness and engagement on socials. If. consumers see the brand enough online, they're more likely to. purchase the product in store, or inclined to try it as a new product.
Going viral for protein soda means producing campaigns that are a disruptive in the sense of being bold and incorporating gen z humor and values, and staying on top of current trends on tik tok while also being early to the party.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
How would you engage Gen Z users on social media?
Gen z consumers engage with content where products aren't forced on them, I would incorporate dirty pop into my routine as a student who juggles studying, gym, work and other responsibilities. Marking it as an essential to the day to easily meet their protein goals with their busy schedules.