In my most recent role as a Business Development & Accounts Intern, I created clear, concise, and compelling post-campaign reports by carefully organizing engagement data. I evaluated our approach's effectivity and identified the areas of improvement for the sales and marketing teams. This job requires meticulous effort in measuring the success of a marketing campaign.

By creating deadlines and milestones with the members themselves, I can hold them accountable once they do not complete a certain task. This is because members are more likely to follow deadlines when they themselves are the estimated the time they need to finish it. This should be partnered with consistent but not frequent check-ins. Excessive micromanagement may make the member feel like they aren’t trusted enough to work on their own, and hence may develop a strong sense of dependency. Addressing the poor performance is also a must to understand where the context that the member is coming from. I will then help the member understand their working style and offer a way to work around it.

To create content that is relevant to the target market, the marketing tone should be something that they can (1) recognize as relatable (2) appreciate as something worth interacting with. Before constructing any campaigns, through market research is needed.