One of the successful campaigns I managed was for a local health food brand launching a new line of protein snacks. We focused on Instagram and TikTok, creating a hashtag challenge on TikTok where people showed how they used the snacks in their routines. We also partnered with micro-influencers who shared their own snack ideas. On Instagram, we ran a giveaway to boost engagement and grow followers. The result was a 20% increase in sales, over 10,000 new followers, and a lot of buzz around the brand.

To collaborate with Home From College influencers and promote Kamotis green tea shots, I would start by identifying influencers whose audience aligns with Kamotis target marketing young, health-conscious individuals who are active on platforms like TikTok and Instagram. I would suggest creating content around the idea of energy and wellness, showcasing the green tea shots as a natural, refreshing boost. Influencers could share their personal experiences, like how the shots help them stay energized throughout their busy day, with fun, relatable video content.

For Tano Skincare, I’d focus on creating content that educates people about skincare while showing how the products actually work. We could do simple before-and-after posts from real customers, share easy skincare routine videos, and offer tips in Instagram Stories. I think influencer collabs would help boost credibility and reach, too. To keep things engaging, we could run polls or ask followers about their skincare routines. The key is making it feel real and relatable while showing how Tano can make a difference.