To help Saint James Tea become a recognizable and loved brand on my campus, I would focus on creating consistent, genuine exposure through the communities I am already part of. By bringing Saint James to Gamma Phi Beta events, study sessions, volunteer activities, and game day gatherings, I can introduce the brand in settings where students are already relaxed and open to trying something new. I would also build familiarity through social media by posting aesthetic taste tests, flavor spotlights, and “day in my life” content that naturally incorporates Saint James into my routine. Students connect with products they see enjoyed authentically, so I would highlight how refreshing and convenient it is for busy college days. On campus, I would emphasize sampling opportunities, small giveaways, and word-of-mouth excitement to keep the brand visible. My goal would be to help Saint James become a go to drink students recognize, talk about, and choose regularly.

I would encourage people to purchase Saint James by making the buying process feel simple, accessible, and exciting. On my social media, I would highlight how easy it is to order through Amazon by sharing direct links, quick unboxing videos, and taste test content that shows how convenient it is to get their favorite flavors delivered to their door. At the same time, I would promote local store availability by featuring “come shop with me” content, in store finds, and mini vlogs that show exactly where Saint James is located on shelves. Students love convenience, so giving them both options allows them to choose what fits their lifestyle. I would focus on authentic reviews, aesthetic visuals, and fun campus moments to build trust and interest. By showing Saint James in my daily routine, I can encourage students to try it themselves and make it a part of their own day.

I would introduce Saint James to my campus by creating engaging moments that make students genuinely excited to try the brand. Through my involvement in Gamma Phi Beta, Al’s Pals, and YoungLife, I am consistently surrounded by students who enjoy discovering new, refreshing products. I would bring Saint James to sisterhood events, study sessions, tailgates, and volunteer gatherings so students can experience the tea in a relaxed and welcoming environment. I believe the best way to build interest is to make the brand feel personal, so I would highlight different flavors as “study favorites,” “post workout refreshers,” or “game day essentials.” I love sharing products I truly enjoy, and I would focus on creating an inclusive atmosphere where everyone feels encouraged to try something new. My goal would be to help Saint James become the iced tea students naturally reach for and talk about across campus.