I ensure videos reflect a brand’s authentic narrative by aligning content with the brand’s core values, voice, and audience expectations, while showcasing genuine stories or real experiences. Consistency in tone, visuals, and messaging builds trust and reinforces the brand’s identity across all platforms.

To make beauty and wellness videos more engaging starting with a strong hook to grab attention quickly and then using a step-by-step demonstration with close-up shots to show clear results. i’d Mix in visual variety with talking head clips, product close-ups, and lifestyle B-roll, while keeping a conversational, relatable tone and weaving in storytelling to build connection. Add educational value by explaining the “why” behind tips, and enhance clarity with text overlays. Keep pacing snappy through quick cuts and upbeat music, and focus on authenticity by showing realistic results and even mistakes. Boost interaction with engagement prompts like questions or polls, and wrap up with a clear call to action, such as encouraging viewers to try the tip and share their own routines.

To drive utilization of the limited-time Uber Eats and Sephora offer, I’d focus on targeted in-app messaging and email campaigns to reach the most relevant users. I’d create urgency with clear, time-sensitive language and highlight the offer’s value upfront to encourage immediate action. Additionally, I’d leverage cross-promotion between both platforms and tap into influencers to expand reach and build excitement.