I have created content for my college's athletic program as a social media intern and for a marketing company as a brand strategist and social media intern. These consisted of pictures/videos that I thought our audience would enjoy and that would match out brand voice. I also came up with fun and different captions for the posts.

I have not been in an influencer campaign before, but I have been very interested in this area and like to look at different influencer campaigns and comments to compare different ideas.

I always identify influencers based on the products they have shown before and the type of lifestyle they choose to live. If these things don't match up with the product mission and brand voice, then they are likely not a good fit. I think this is important because people tend to follow influencers who have a life they wish to live, are strongly influenced by, or trust and share the same values and opinions or ideas. This makes it more likely for the influencer's fans to buy the product they are promoting.