I am constantly staying on top of trends, sounds, and formats, and then adapting them in a way that feels unique to the brand. I also rotate content styles, like mixing lifestyle, behind-the-scenes, and more polished posts, so it doesn’t feel repetitive. At the same time, I pay attention to performance metrics like watch time, saves, and shares, and double down on what’s working.

I have experience creating short-form content for both Instagram and TikTok, both independently and for brands. I focus on filming and editing videos that feel native to each platform, using trends, strong hooks, and fast-paced editing to keep people engaged. I’ve also worked on brand content where I create Reels, TikToks, and photo content aligned with a specific aesthetic and audience. Across my own content, I’ve generated over 9.5M views, which has helped me understand what actually performs and how to translate that into brand content.

I would integrate the new project into popular trends that are currently blowing up. However, I would make sure to still keep the brand aesthetic and make sure that the trend actually fits with the brand, being picky and choosing particular trends that match.