G
She/Her/Hers
Graciana
I am a Management Major with focusses in Marketing, Finance and International Business, and a minor in creative expressions and society at Rotman Commerce - U of T. I have been marketing for the past ...
I am a Management Major with focusses in Marketing, Finance and International Business, and a minor in creative expressions and society at Rotman Commerce - U of T. I have been marketing for the past 6 years.
Endorsements
Campus professional
About Me
University of Toronto
Class of 2026
Toronto, ON, Canada
Interests
Kbeauty
Social media
Marketing
Interview Questions
Hero Cosmetics
"Skin Squad" Beauty Content Committee
Please share the links to your TikTok and Instagram
https://www.instagram.com/gra_ci_ana/
I do not create content on tiktok, but I can start creating content if I get selected for this program.
I have connections with Waveroom and NMG Canada (both huge instagram groups in Canada), as I interned there last summer, and I could get them to repost content for Hero Cosmetics as well
Here are the two pages I worked on last summer:
https://www.instagram.com/nmgfoodie/
https://www.instagram.com/nmgnightout/
She Biology Skincare
Content Creator
What does authenticity mean to you?
Authenticity to me is being true to myself, and not being afraid to show my personality. In terms of content creation, it is creating content that I believe is true, as well as adding my own touch "flavor" to it.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
1) Generate herd mentality by making consumers believe that everyone wants this product
2) Build an exclusive brand image by promoting the brand as an affordable luxury.
3) Create scarcity, have pop-ups on the store, and create videos that emphasize that there is limited stock remaining, which drives consumers toward making a purchase before it is too late.