Right now, “fun drinks” are such a huge part of student culture, whether it’s matcha runs, iced coffee breaks, or trying new beverages just for the experience. I’d tap into that trend by positioning Saint James as the fun drink students reach for when they want something refreshing but different from the usual coffee or energy drink. I’d do this by consistently showing Saint James in social, relatable campus moments: study sessions, getting ready with friends, sorority events, picnics, and casual hangouts. I’d encourage friends and classmates to try it and share their reactions, making it feel like a drink everyone is talking about and passing around. Over time, repetition and visibility would help Saint James become familiar, while the fun, elevated branding would make it memorable. By combining word-of-mouth, social content, and the current obsession with trying new “fun drinks,” Saint James would naturally become a recognizable and loved staple on campus, something students associate with good vibes, social moments, and trying what’s trending.

I would encourage people to purchase Saint James from both Amazon and local stores by creating content that feels natural, convenient, and tailored to how people actually shop. On social media, I’d highlight Amazon as the go-to option for quick, easy ordering, especially for people who want to stock up or try multiple flavors at once. This could be through casual TikToks like “Amazon restock essentials,” unboxings, or routine-style videos where Saint James is part of my everyday life, making the purchasing process feel seamless and accessible. For local stores, I’d focus on making it feel exciting and community-driven. I’d post content showing myself spotting Saint James in nearby stores, grabbing it on the go, or incorporating it into real-life moments like study breaks, hangouts, or campus events. Tagging the store location, encouraging followers to “check your local store,” and using captions that create a sense of urgency or discovery would help drive in-person purchases. Across both platforms, I’d be intentional about clearly showing where and how to buy without being overly salesy. I’d mix in storytelling, first reactions, and lifestyle content so the product feels like a natural part of my routine rather than an ad. By showing Saint James in different shopping contexts, online for convenience and in-store for fun, spontaneous moments, I’d make purchasing feel easy, relatable, and genuinely appealing to my audience.

I would introduce Saint James Iced Tea by making it feel less like a product launch and more like a campus moment. I’d start by creating fun, casual touchpoints where students already are, like study spots, sorority events, and social gatherings, and pair the product with an experience. For example, hosting a “study break” or “debrief & tea” pop-up where students can grab a can, take cute photos, and learn about the brand in a low-pressure way. I’d also lean into content creation by encouraging students to share their first reactions on TikTok and Instagram using a playful hashtag, making it feel organic and social rather than promotional. Collaborating with student organizations, influencers on campus, and Greek life would help spread the word quickly while keeping it authentic. I’d focus on highlighting the lifestyle aspect of Saint James, something refreshing, elevated, and perfect for hanging out or unwinding, so it naturally becomes part of students’ everyday routines.

I’m currently involved in Zeta Tau Alpha, where I’ve had the opportunity to connect with a wide range of people, collaborate on events, and be part of a strong, social community. Being in a sorority has helped me develop communication skills, creativity, and confidence, especially when it comes to promoting events and engaging others. I’m also a member of Women in Business, which has allowed me to explore my professional interests, learn from industry leaders, and gain insight into marketing and branding. Being part of both organizations gives me a balance of creativity, leadership, and professionalism, and has helped shape the way I approach social media, community-building, and brand engagement.