I find Instagram to be the most effective for influencer outreach. Creators tend to check their Instagram DMs more often than their TikTok DMs, and this is common among many brands. I have experienced several brands reaching out through Instagram!

I think it's important to look at trends and keywords. This leads you to viral videos, as well as creators who post content that aligns with these keywords and trends. I also identify these influencers by seeing if they've worked with beverage brands before, their vibes, and what they like to do! For example, If there is a creator who likes to work out, go out, and makes bright/engaging content, this drink would fit well into their content!

I really love that it has a natural fragerance and conditions your hair. As someone who has curly/frizzy hair and blow drys often, I'm always looking for products that will smooth my hair and make it easier to brush out after the shower.