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Grace
I’m a university student and barista who loves being active and trying every adventure. I also have a passion for fashion and the beauty industry.
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About Me
Chilliwack, BC, Canada
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Marketing
Graphic Designer for Amazon Listings
What graphic design work have you done in the past?
unfortunately nothing professionally but it’s been an interesting and hobby for years.
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand is all about keeping your audiences attention, that’s where I use short, engaging clips that are aesthetic to the eye. That’s where you want to standout visually compared to other brands in order to keep people hooked. To drive a purchase is where things should feel easy to the consumer. Easily accessible information about the product, easy instructions if necessary, push the content that truly makes the product standout without boring your viewer. And especially, and easy website/checkout process because nothing pisses off a consumer more than 15 website pop ups or having their card info erased.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I think it would be so fun to recreate the poses of the little characters and dressed in the matching colours. It would be quick and simple, and a really fun way to catch the eye of a new audience.