Yes, you use a short amount of time to hook, engage and impact, and loop in the audience by interaction or rewatching.

You use a Hook to grab attention, you build context quickly by delivering value, transformation, or emotion, and you loop them in by triggering them to rewatch or interact with the content.

Yes, I do. It draws the audience in, in a short amount of time. The first few seconds are what hooks the audience in & is very important because it will trigger whether or not they want to stay longe