To generate buzz for a vegan beauty brand, I’d focus on storytelling, authenticity, and visual appeal. People connect with brands that have a purpose, so I’d highlight not just the products — but the why behind them: cruelty-free ingredients, sustainability, and confidence in clean beauty.I’d start with aesthetic, scroll-stopping content like GRWM videos, before-and-after clips, or texture close-ups paired with trending sounds. Then I’d mix in educational yet fun posts — quick “did you know?” facts about vegan beauty or ingredient spotlights, presented in a playful tone.

To engage an online community around a product launch, I’d focus on building anticipation, participation, and connection. I’d start by creating short teaser content — behind-the-scenes clips, countdown posts, or fun “something exciting is dropping soon” videos — to get people curious and talking before the launch.Once the product drops, I’d keep the momentum going with interactive content — like challenges, polls, or “try-it-with-me” videos that invite followers to share their own experiences. I’d also engage directly in comments and repost user-generated content to make people feel seen and part of the brand story.

Yes! I’ve worked several brand promotion events and activations where I helped engage customers and build excitement around new products. For example, I recently partnered with a wellness brand at a campus pop-up where I handed out samples, created live social content, and encouraged students to try the product on camera.It was a fun mix of content creation and in-person interaction — capturing authentic reactions, answering questions, and making the brand experience feel personal and energetic. I really enjoy those kinds of events because they let me connect directly with people while bringing the brand’s vibe to life both online and in person.