I make sure video content is high quality by focusing on a few key fundamentals from the start. First, I’m clear on the story or message so every shot has a purpose. I pay close attention to lighting, sound, and framing, since even simple videos feel polished when those basics are done well. I keep the visuals consistent with the brand’s tone and style, and I edit tightly so nothing feels rushed or unnecessary. Finally, I review the content from the audience’s perspective—making sure it feels authentic, clear, and engaging rather than overproduced or sales-driven.

As a consumer, brand content turns me off when it feels inauthentic or overly salesy. Things like forced trends, exaggerated claims, or “too perfect” influencer content make it hard to trust the brand. I’m also put off by vague messaging that says a lot without actually explaining anything, greenwashing without proof, and ads that talk at people instead of understanding their real lives. Overall, if it feels rushed, dishonest, or disconnected from the brand’s values, I tune out quickly

I’d introduce FORAH by telling a clear, lifestyle-driven story that connects nature to everyday city life. Over the week, I’d use short, cinematic content and relatable young professionals to show how FORAH fits into daily routines, educate simply on why sunscreen matters beyond the beach, and let people experience the product through sampling and real reactions. I’d reinforce the brand’s natural values and credibility, then close with a soft call to action—positioning FORAH as powerful, effortless daily protection inspired by the wild.