Currently, "day in the life" or "grwm" videos are trending on TikTok and seem to have the largest growth on the platform. They are fun and engaging ways to watch, allowing the viewers to interact with the creator. Since "grwm" and "day in the life" videos are targeted to an audience that are drawn towards the "clean" and "healthy/self-care" aesthetic online, these type of videos are the best type of content to feature Bio.me's products. Furthermore, since the product is promoting gut health, fitness content can be included in these videos to showcase this product, attracting a larger audience. Collaborations with fitness, grwm, or self-care influencers can increase brand awareness and user credibility. Additionally, by creating content that focuses on integrating the product in their lifestyle, it shows how the Bio.me's products are not only effective, but a convenient addition to their daily routines :)