I would get students excited about Groovy by naturally integrating it into everyday campus life. I’d share it through real moments like bringing it to class, practice, or study sessions and talking about it in a casual, relatable way. I’d also create engaging social media content that follows current trends and shows how Groovy fits into a college routine, making it feel more like a recommendation from a friend than an ad. Word of mouth, consistency, and genuine enthusiasm would be key to building excitement organically.

Sent!

I stay updated by being on Instagram and TikTok daily and paying attention to trending sounds, edits, and content styles. I also follow creators and brands I admire and notice what’s getting strong engagement, then put my own spin on those trends.