G
She/her/hers
Grace
I’m a marketing major at Michigan State University with an interest in product development and brand management. I am outgoing, creative, and love to try new things.
I’m a marketing major at Michigan State University with an interest in product development and brand management. I am outgoing, creative, and love to try new things.
About Me
Michigan State University
Class of 2023
East Lansing, MI, USA
Interests
Social media
Innovation
Sustainable food
Interview Questions
Margin
Business Development Intern
If had a magic wand and could Margin in one store anywhere in the world that would most benefit the brand where would you put it?
I would place Margin in Whole Foods. As an employee at Whole Foods, I understand the importance of product that is healthy, carefully made, and effective. Margin is a brand that cares about that too. It is innovative skincare that works. A timeless and impactful brand that would benefit from being in Whole Foods because the customers align with Margin’s ideals.
PARADE
Parade University
If you had to describe your personal brand in one sentence, what would it be?
A rising marketing professional that innovates to enhance a brands presence on social media and beyond.
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
In todays media, we have seen many gifting initiatives from a small PR box with the brands logo to a box filled with floating balloons when you open it. One of the most creative initiatives that I have seen is creating a “food truck” and driving to influencers home or parking on Melrose. These trucks gift influencers with their newest products and it usually involves an extra gift of ice cream to go along with it. This is a fun way to gift a new product while also attracting a lot of attention to the brand.