In 2025, W Labs should focus on micro-influencers in health, wellness, and lifestyle, as they build stronger trust with audiences. Collaborating with fitness creators, sustainable living advocates, and TikTok/Instagram trendsetters will help the brand stay authentic and connect with Gen Z and Millennials.

As a fresher, I don’t have direct professional experience in influencer marketing yet, but I have actively worked on building and managing my own social media projects. For example, I created and grew pages like WealthpreneursClub on Instagram and YouTube, where I produced content around finance and online business. This helped me learn how to engage an audience, design campaigns, and understand what type of content drives reach and interaction. I’ve also experimented with digital branding for small projects such as MugMuse (print-on-demand brand) and Wall Whisper Tales Studio (wallpaper business), which gave me hands-on experience in community engagement, content creation, and influencer-style outreach. Through these experiences, I’ve developed strong skills in communication, consistency, and analyzing what works on social platforms. I’m eager to apply these skills at W Labs and grow further in influencer and community marketing.