I always try to understand where the brand is, what it is saying and where it is going. And when I've understood that, then I use that to create or formulate the authentic voice of the brand. for me how I approach capturing a brand's authentic voice in video format is simply telling the brand's story with as much visual representation as possible.

I have been in the game for three years now, and over those years I have managed to work with at least 10 brands; I helped them create stunning videos that captured the whole essence of their brands, and I also gave a voice and a stage for their brands to perform in.

1. Start With a Simple Core Message

Distill the mission into one sentence that everyone remembers.

Example: “A BLACKBOX AI mission is to position AI as a partner in solving complex problems — in swift, secure, and accessible manner.”

2. Storytelling Rather Than Statements

Rather than saying “We build cutting-edge AI tools,” a short story could express why the company exists:

“We saw talented people wasting hours on repetitive tasks, so we built BLACKBOX AI to give them back their time and creativity.”

3. Tailor the Language to the Audience

Investors should hear about scale, impact, and competitive advantage.

Customers should hear about convenience, trust, and benefits in real life.

Employees should hear about purpose, innovation, and culture.

4. Use Analogies and Comparisons

It's easier for people to connect if they can see a comparison.

“Think of BLACKBOX AI as the co-pilot for your work — always there, always reliable, helping you do more with less.”

5. Show, Don’t Just Tell

Use demos, case studies, and testimonials to show the mission at work.

“This startup got its BLACKBOX AI solution “scenario” down from 3 weeks to 3 days.”

6. Keep Repeating It Consistently

Every pitch deck