I believe what most brands are doing wrong in regards to their content strategy is jumping on certain trends just because they’re “trendy”. For example, certain types of videos may blow up on Tik Tok and become more widespread, but it doesn’t necessarily mean it’s good content. Sometimes it’s annoying or weird and these companies are quick to jump in on it without realizing the reaction of the vast majorities so it comes off as not genuine and simply just a ploy to “fit in” or get more views.