She/Her
Giuliana Figueroa
I am currently a senior marketing student at FIU, with a passion for fitness, travel, and all things creative. I bring reliability and a results-driven mindset to every opportunity I take.
Endorsements
Verified
About Me
Florida International University
Miami, FL, US
Marketing
Class of 04/2026
Doral College
Class of 05/2024
Miami, FL, USA
Skills
Interests
Brands I Follow
My Portfolio
Interview Questions
Vista Products
Social Media & Brand Marketing Intern
Imagine you have a $30,000 marketing budget to build momentum before Vista’s launch. How would you deploy it? What would your strategy be? How would you balance brand-building vs. performance marketing? Would you concentrate spend around launch or distribute it over time — and why? What outcomes would you expect from that budget? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I would allocate $15,000 to building the brand and $10,000 to sales-focused ads. My plan is to create an "exclusive" feel by spending $15,000 on many small influencers and $5,000 on high-quality photos and videos. I would spend most of the money right at launch to create a big, exciting moment that everyone sees at once. This strategy aims to build a large waitlist and sell out the first batch of products.
Vista Products
Social Media & Brand Marketing Intern
What would your strategy be to grow a new brand from 0–10k followers on instagram. (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
Focus on high quality, aspirational content that would position this energy elixir as not only a drink, but rather a lifestyle accessory. Wellness is very big right now, as well as "clean girl" aesthetics.
I would also do aggressive micro-influencer seeding (similar to Bloom). This product would be sent to niche creators (fitness influencers, students, 9-5 workers) and this would then generate a high volume of UGC and get the name out there. This would build fast social proof.
Vista Products
Social Media & Brand Marketing Intern
What are your thoughts on Gorgie’s, Unwell’s, and Bloom’s social media marketing strategies? What do you believe each brand executes effectively? What elements of their approach would you keep if you were leading their social strategy? What would you change or improve — and why? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
These brands are relatively accessible at Target, as I see they are usually on display. I knew about Unwell drinks because of how big of a fan I am of Alex Cooper and CHD.
Gorgie has aesthetic consistency, however I believe they should integrate more "day in the life" footage to have more relatability within their feed.
Unwell leverages Alex Cooper's massive platform through an unfiltered brand voice that creates a deep audience loyalty. This is why I think that the strategy should be updated to be more educational on the benefits of these drinks. This is so that the beverage's benefits can stand independently from the founder's fame.
Bloom has mastered having so many people promote their drinks through collaboration (specifically their greens). This turned morning greens into a cultural habit. I feel like the brand should expand on storytelling rather than just sticking to influencers doing most of the work.