If I were launching a new app on a college campus, I would consider the following strategies: Create a campus ambassador program: Recruit a team of student ambassadors to help promote the app and generate buzz on campus. Partner with student organizations: Partner with student organizations to showcase the app and offer special deals to members. Use social media: Create a strong social media presence on platforms popular among college students, such as TikTok and Instagram, to generate buzz and interest in the app. Host events: Host launch parties and pop-up events on campus to showcase the app and generate interest. Campus Media: Reach out to campus newspapers, radio, and television stations to feature the app in their coverage of campus events. Influencer marketing: Partner with popular social media influencers who are students on campus to showcase the app and create buzz. Campus advertising: Advertise the app on campus billboards, flyers, and other marketing materials. Overall, the strategy would be to target college students through a variety of channels, leveraging both online and offline tactics to generate buzz and drive downloads of the app.