To help Saint James Tea become a recognizable and loved brand on campus, I would focus on visibility, community connection, and consistency. As a Resident Assistant and a student leader involved in organizations like Flying Samaritans and LCCM, I have direct access to students through events, wellness programs, and social media. I would use these platforms to consistently feature Saint James Tea in everyday moments students relate to. Using my social media, I would continue to post content that shows how Saint James Tea fits naturally into a busy college routine. The more students see it in familiar spaces and feel it is part of their campus culture, the more they will trust and love it.

As college students, we are always on the go and constantly looking for little treats throughout the day. Whether it is a midday pick-me-up, something to sip during study sessions, or a refreshing drink with lunch or dinner, drinks are a big part of our daily routine. Living in LA, it is easy to fall into daily coffee or matcha runs, but those habits get expensive quickly.On my social media, I would highlight Saint James Tea as an affordable and refreshing alternative. I would show how it fits into a student lifestyle, whether it is stocked in a dorm fridge, paired with a meal, or enjoyed while studying. To encourage purchasing, I would share direct Amazon links for easy ordering and also promote local stores that carry the tea by tagging them and showing where to find the product nearby. By creating relatable and aesthetic content like day-in-the-life videos, dorm restocks, and study sessions, I would position Saint James Tea as a go-to drink that is budget-friendly, accessible, and perfect for everyday student life.

As a Resident Assistant at UCLA, I have the ability to create engaging and wellness-focused events for hundreds of students living on the Hill. To introduce Saint James Tea to my campus community, I would take a multi-event approach through Residential Life programming. One key opportunity would be during Week Zero, especially events like Meet the Hill, where student engagement is at its highest. At these events, we often provide drinks and snacks as students are getting to know each other and exploring campus. Offering Saint James Tea as a refreshing and intentional beverage would fit seamlessly into that experience. Another great opportunity would be through study-themed events. Students love coming to events where they can relax and grab free snacks or drinks while studying. Saint James Tea would be a great alternative to sugary energy drinks, helping promote focus and wellness. Finally, I would feature Saint James Tea during Fuel for Finals, a campus-wide tradition where we provide snacks and drinks to students during finals week. This is a perfect way to introduce the drink at scale, as every dorm hall participates and students are always grateful for a moment of support and nourishment during a stressful time. Through Residential Life, I have the platform to bring this product to students in a way that feels natural, helpful, and aligned with our mission of wellness, balance, and community.